//by Ryan Taylor//
I downloaded the app “Yo” over the weekend, wondering what all the fuss was about. For those of you not in the Yo-know, Yo is a program that allows its users to…well, it doesn’t allow users to do much beside reduce all communications to an electronic caveman grunt in the mode of Jesse Pinkman.
In other words, people can send push notifications to one another displaying the eponymous “Yo”. Another key feature is the creepy voice that utters the word.
To make the obvious Breaking Bad joke: I assume a hidden Easter egg button will transform the app into Yo Bitch!
Released on April Fool’s Day of this year, the app was initially considered a joke by the public. Yo, however, recently attracted $1.5 million in venture capital, sending the message that the app is no laughing matter. If it’s not an elaborate ruse, then what is the draw of Yo? For starters: Yo users can send Yos to any of their friends who have the app.
Okay. What else?
Well…well that’s it.
Did I mention that the app is now valued at over $5 million?
(I’m as puzzled as you are.)
So I decided to take “Yo” for a spin. I downloaded the app (for free), and in seconds I was ready to Yo.
Anyway, when you open the app it first asks you to “sign-up.” After figuring out a tastefully offensive username and a numeric password, “Yo” introduces him(her?)self.
After ‘tapping here’, Yo offers some justifications for its own existence (more on such things later).
Or you could just say good morning, like a normal human being. But where’s the fun in that? Maybe it is true what John Lennon sang:
Yo is real, real is Yo
Yo is feeling, feeling Yo
Yo is wanting, to be Yo’d.
And fear not, lest you thought sexting would remain a chore: